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7 things every small business website needs.

A 10-minute read. No fluff. Written by Lionel, founder of Digital Serpents, after reviewing a few hundred small business websites.

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Field guide · Vol. 01
7

things every small business website needs

By Lionel Pinkhard
01What's inside

Each chapter is a single thing to check on your current site.

  1. 01

    A one-line promise above the fold

    What you do, who for, why they should keep reading — in the first three seconds.

  2. 02

    The 3-second rule

    How fast your site needs to be, and how to test it.

  3. 03

    Mobile-first, not mobile-later

    The small changes that win two-thirds of your traffic.

  4. 04

    One primary call to action

    Picking the one thing you want visitors to do.

  5. 05

    Local search fundamentals

    Google Business Profile, NAP consistency, reviews.

  6. 06

    Trust signals that actually work

    Real photos, specific testimonials, honest dates.

  7. 07

    Someone keeping it alive

    Why maintenance is the part most sites skip.

Plus: a 10-minute self-audit at the back. Tick each box honestly; fix what you can.

02Send it to me

Where to send it.

The PDF lands in your inbox within a minute.

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03What happens next

What happens after you submit.

  1. 01
    Within 60 secondsThe PDF lands in your inbox.
  2. 02
    Over the next 10 daysFive short emails from Lionel — common small-business website mistakes, how we're different from an agency, and what signing up actually looks like.
  3. 03
    After thatYou drop into our monthly newsletter cadence, or unsubscribe. Your call.

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